Winner 2025: Madison Schell

Name: Madison Schell

Age: 18 years

School: Port Broughton Area School

Hometown and State: Port Broughton, South Australia

Technology and innovation is redefining the future of gender equality in our rural communities.

When we talk about gender equality, it can sound like this far-off “big world” problem, something for politicians, activists or people in big cities to worry about, but the reality is technology and innovation are changing that conversation. It’s not just happening in boardrooms or capital cities; it’s happening right now, in old dusty rural towns, in small farming communities and in places where opportunities used to be as rare as a Wi-Fi signal on an old phone.

For many generations, girls in rural areas grew up hearing “that’s just the way things are”. Education was hard to get. Healthcare meant walking kilometres. Jobs were mostly for men. Even if you wanted more the doors were locked; no transport, no resources, no voice. But now? It’s all shifting. Technology is the key that is unlocking all those doors.

Imagine a girl in a small country town who has never been beyond her local grocery store. Now she’s learning coding online all because she has access to a solar powered tablet. Picture a young woman running a small business from her farm using mobile banking, selling goods to people she’s never met in person, or a mother who is getting medical advice from a doctor who is located hundreds of kilometres away without leaving her home, all because telehealth exists. These aren’t just “nice stories”. This is real and it’s changing lives.

Let’s be honest, technology isn’t just a magic wand. It’s not going to suddenly erase centuries of inequality. The harsh truth is that many women and girls who live in rural areas still face limits that you and I might never even think about: no internet signal, no money for devices and family members who say, “don’t even worry, that’s not for girls anyway”. Technology is opening doors every day for the young women in Australia.Someone just needs to build up the courage and walk through those doors.

This is where we come in.The future of gender equality isn’t just about gadgets and apps, it’s about people. It’s about young people like us deciding that enough is enough. It’s our time to use technology, not just for entertainment but for change. To speak up. To connect. To create. To learn skills that could help someone else in a place where opportunities are scarce.

So here is a reality check: technology is powerful but without action it’s just potential. We hold the power to make it meaningful. Whether we’re building apps, sharing information, raising awareness or simply just refusing to accept “that’s just the way things are”. We can help to redefine what gender equality looks like, not in the future, but right now.

If technology can connect the most remote corners of the world, then surely it can connect us to a vision of fairness, opportunity and respect for everyone. This is a future worth fighting for.